{"id":1011,"date":"2017-01-13T19:58:14","date_gmt":"2017-01-13T19:58:14","guid":{"rendered":"https:\/\/blog.telaio.com.mx\/?p=1011"},"modified":"2025-12-04T19:59:53","modified_gmt":"2025-12-04T19:59:53","slug":"el-evento-inbound-2016-y-su-importancia-para-2017","status":"publish","type":"post","link":"https:\/\/telaio.com.mx\/blog\/el-evento-inbound-2016-y-su-importancia-para-2017\/","title":{"rendered":"El Evento Inbound 2016 y su importancia para 2017"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Desde que llegu\u00e9 a Boston para asistir al Inbound 2016, el evento de <strong>Marketing Digital<\/strong> m\u00e1s importante del mundo, he tenido la oportunidad de intercambiar varias ideas sobre este apasionante tema.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_bce8obce8obce8ob.png\" alt=\"\" class=\"wp-image-1012\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Al preguntarme para qu\u00e9 visito Boston, respondo&#8230;&nbsp;<img decoding=\"async\" src=\"blob:https:\/\/telaio.com.mx\/blog\/7c566bee-c369-4ffa-aa1b-b5fe24eddaa0\">&#8230;que soy director de una <strong>agencia de Marketing Digital en M\u00e9xico<\/strong> certificada en Inbound Marketing por <a href=\"http:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a> y como tal no pod\u00eda perderme el evento m\u00e1s importante&nbsp;del mundo sobre Marketing Digital donde profesionales en Marketing, Social Media, Comunicaci\u00f3n, Desarrollo Web, Dise\u00f1o Digital as\u00ed como consultores de negocios, expertos en tecnolog\u00edas de la informaci\u00f3n, propietarios de empresas de todos tama\u00f1os y muchos m\u00e1s convergen en un evento que desde mi punto de vista representa la oportunidad de visualizar las mayores innovaciones en todos los aspectos de comunicaci\u00f3n digital para los siguientes meses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y qu\u00e9 mejor que vivir esta oportunidad en la cuna de la tecnolog\u00eda y negocios: Boston, hogar de importantes universidades como el <a href=\"http:\/\/web.mit.edu\" target=\"_blank\" rel=\"noreferrer noopener\">MIT<\/a> (Massachussetts Institute of Technology) y <a href=\"http:\/\/www.harvard.edu\" target=\"_blank\" rel=\"noreferrer noopener\">Harvard<\/a>, un ecostistema donde dif\u00edcilmente escuchar\u00e1s un comentario que deba tomarse a la ligera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por un lado he conversado con quienes no tienen ni la menor idea sobre el <strong>Inbound Marketing<\/strong>, pero s\u00ed mucho conocimiento sobre la ciencia, la tecnolog\u00eda y el impacto del ecosistema digital en las vidas de todos nosotros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n he intercambiado opiniones con personas que observan muy de cerca el fen\u00f3meno de la &#8220;digitalizaci\u00f3n&#8221; de los negocios y la actividad humana y es sorprendente que en ambos casos nadie puede negar que el Marketing Digital es parte de nuestras vidas; ya sea discutiendo el anecd\u00f3tico caso de las tiendas <a href=\"http:\/\/www.businessinsider.com\/the-incredible-story-of-how-target-exposed-a-teen-girls-pregnancy-2012-2\" target=\"_blank\" rel=\"noreferrer noopener\">Target<\/a> o el caso pr\u00e1ctico de c\u00f3mo Google predice lo que est\u00e1s buscando o c\u00f3mo Facebook &#8220;adivina&#8221; lo que deseas comprar al mostrarte anuncios perfectamente focalizados para ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nadie escapamos de esta realidad y al parecer en los pr\u00f3ximos a\u00f1os todo tender\u00e1 a ser mucho m\u00e1s emocionante.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/telaio.com.mx\/recursos\/lp-que-es-el-inbound-marketing\/\"><img loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"269\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/a7aca3d1-a53e-457c-9dbf-3bfb21140dda.webp\" alt=\"\" class=\"wp-image-1015\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/a7aca3d1-a53e-457c-9dbf-3bfb21140dda.webp 737w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/a7aca3d1-a53e-457c-9dbf-3bfb21140dda-300x109.webp 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/a7aca3d1-a53e-457c-9dbf-3bfb21140dda-528x193.webp 528w\" sizes=\"auto, (max-width: 737px) 100vw, 737px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sin temor a equivocarme el Inbound 2016 ser\u00e1 una ventana a las m\u00e1s importantes tendencias que regir\u00e1n el c\u00f3mo hacer Marketing en 2017, y esto aplica para empresas, marketeros, creativos, community managers, desarrolladores, estrategas, mercad\u00f3logos y s\u00ed, tambi\u00e9n a <a href=\"http:\/\/blog.telaio.com.mx\/smarketing-la-clave-para-unir-las-areas-de-marketing-y-ventas\" target=\"_blank\" rel=\"noreferrer noopener\">vendedores de \u00faltima generaci\u00f3n<\/a> que saben perfecto que sin la ayuda del Marketing Digital sus resultados tender\u00e1n a bajar dram\u00e1ticamente en el tiempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La oportunidad es grandiosa, sobre todo para empresas y agencias que hacemos <a href=\"http:\/\/blog.telaio.com.mx\/el-inbound-marketing-en-mexico\" target=\"_blank\" rel=\"noreferrer noopener\">Inbound Marketing en Latinoam\u00e9rica<\/a> pues no es nuevo que solemos estar un paso atr\u00e1s de las tendencias del marketing que vienen de EE.UU. pero que gracias a estos eventos y a la enorme presencia de agencias y expertos en marketing de habla hispana nos ponemos al nivel competitivo de las grandes e innovadoras agencias de muchas partes del mundo donde el Inbound Marketing est\u00e1 re-escribiendo las reglas del Marketing Digital a nivel mundial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que gracias por leerme y acompa\u00f1arme en esta aventura, te invito a que me sigas en Twitter (<a href=\"https:\/\/www.titter.com\/lozanot\" target=\"_blank\" rel=\"noreferrer noopener\">@lozanot<\/a>) para que sigas muy de cerca lo m\u00e1s relevante sobre Marketing Digital para 2017.<\/p>\n","protected":false},"excerpt":{"rendered":"Desde que llegu\u00e9 a Boston para asistir al Inbound 2016, el evento de Marketing Digital m\u00e1s importante del&hellip;","protected":false},"author":8,"featured_media":1014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1011","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-digital","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Evento Inbound 2016 y su importancia para 2017 - Blog Telaio Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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