{"id":1032,"date":"2025-12-04T20:23:31","date_gmt":"2025-12-04T20:23:31","guid":{"rendered":"https:\/\/blog.telaio.com.mx\/?p=1032"},"modified":"2025-12-04T20:25:09","modified_gmt":"2025-12-04T20:25:09","slug":"presupuesto-para-una-estrategia-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/telaio.com.mx\/blog\/presupuesto-para-una-estrategia-de-marketing-digital\/","title":{"rendered":"Presupuesto para una estrategia de Marketing Digital"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Designar un monto de inversi\u00f3n para lanzar una estrategia de Marketing Digital puede ser todo un reto, as\u00ed que antes de responder a la pregunta: \u201c\u00bfc\u00f3mo hacer un presupuesto para una estrategia de Marketing Digital?\u201d y contactar a una agencia, procura tener en claro qu\u00e9 buscas lograr, a veces es s\u00f3lo apoyo con t\u00e1cticos como im\u00e1genes, manuales, mailings, etc., en otros se busca impulsar un canal espec\u00edfico como puede ser cualquier red social\u2026 y muchas otras, alcanzar objetivos espec\u00edficos, en estos casos se recomienda una estrategia de Marketing Integral.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"550\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/telaio_Presupuesto_para_una_estrategia_de_Marketing_Digital.webp\" alt=\"\" class=\"wp-image-1034\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/telaio_Presupuesto_para_una_estrategia_de_Marketing_Digital.webp 950w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/telaio_Presupuesto_para_una_estrategia_de_Marketing_Digital-300x174.webp 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/telaio_Presupuesto_para_una_estrategia_de_Marketing_Digital-768x445.webp 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/telaio_Presupuesto_para_una_estrategia_de_Marketing_Digital-528x306.webp 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/telaio_Presupuesto_para_una_estrategia_de_Marketing_Digital-820x475.webp 820w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfQu\u00e9 es una estrategia de Marketing Integral?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se piensa en un objetivo espec\u00edfico, es importante tener una estrategia que contemple diferentes esfuerzos y plataformas para llegar a la meta y puede integrar acciones como las siguientes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Diferentes redes de social media<\/li>\n\n\n\n<li>Campa\u00f1as de ADS<\/li>\n\n\n\n<li>Mailings<\/li>\n\n\n\n<li>Portales especializados<\/li>\n\n\n\n<li>Generaci\u00f3n de contenido<\/li>\n\n\n\n<li>Desarrollo de landing pages<\/li>\n\n\n\n<li>Market places<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfPor qu\u00e9 es importante saber si est\u00e1s en busca de t\u00e1cticos, gesti\u00f3n de plataforma o plan integral antes de para hacer un presupuesto para una estrategia de Marketing Digital?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es importante que identifiques las caracter\u00edsticas de tu plan porque la cantidad de esfuerzos impactan directamente en tu presupuesto, algo que debes cuidar es que los montos no queden muy diluidos ya que de ser as\u00ed los resultados no ser\u00e1n satisfactorios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por Ejemplo, imagina que tu estrategia es integral, o sea que puede contemplar: Mejorar para tu sitio web, campa\u00f1as, redes de social media, portales especializados, mailing, etc. Y cuentas con un presupuesto de s\u00f3lo 100 pesos, por decir algo, le estar\u00eda tocando un monto de 16 pesos a cada esfuerzo, pero ahora imagina que quieres hacer campa\u00f1as en Facebook, gooogle e instagram, pues por consecuencia esos 16 se deben dividir entre 3, es decir 5 pesos para cada una, pero tu campa\u00f1a va a durar los 30 d\u00edas, b\u00e1sicamente no hay un monto con el que pueda darte resultados<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Entonces\u2026 \u00bfQu\u00e9 monto se debe considerar?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para las PyMES, se recomienda destinar el 12-20% de los ingresos brutos al marketing, mientras que en empresas grandes (Que ya tienen elementos de Marketing) del 6-12% de los ingresos brutos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan la encuesta CMO Survey de junio de 2020, el presupuesto de marketing era un 12,6% del presupuesto total de la compa\u00f1\u00eda. La cifra m\u00e1s alta registrada en esta encuesta durante todo su recorrido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este porcentaje var\u00eda en funci\u00f3n del tipo de compa\u00f1\u00eda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Empresas B2B de producto: 10,4%<\/li>\n\n\n\n<li>Empresas B2B de servicios: 9,9%<\/li>\n\n\n\n<li>Empresas B2C de producto: 20%<\/li>\n\n\n\n<li>Empresas B2C de servicios: 8,2%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque estas son estimaciones pueden darte un mejor panorama sobre que monto asignar, otra recomendaci\u00f3n es que si no cuentas con herramientas de marketing inicies tu proyecto por fases, comienza con la construcci\u00f3n de tu sitio, impulsa tus redes y posteriormente la estrategia integral, a veces es comenzar por la \u201cA\u201d, en lugar de saltar a la \u201cZ\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/telaio.com.mx\/recursos\/lp-6-metricas-de-mkt-que-debes-conocer\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1009\" height=\"305\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/cta_telaio_6_Metricas_de_MKT.png\" alt=\"\" class=\"wp-image-1033\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/cta_telaio_6_Metricas_de_MKT.png 1009w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/cta_telaio_6_Metricas_de_MKT-300x91.png 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/cta_telaio_6_Metricas_de_MKT-768x232.png 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/cta_telaio_6_Metricas_de_MKT-528x160.png 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/cta_telaio_6_Metricas_de_MKT-820x248.png 820w\" sizes=\"auto, (max-width: 1009px) 100vw, 1009px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfLa agencia puede apoyarme con mi presupuesto?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00ed, claro que las agencias pueden apoyarte con un presupuesto que adem\u00e1s este adaptado a la estrategia, sin embargo, contar con una idea de cu\u00e1nto significa lanzar esfuerzos, principalmente si son integrales, te ayuda a estar preparado para dar el paso definitivo. Adem\u00e1s este dato sirve para que los asesores puedan hacerte recomendaciones que no sobrepasen tu l\u00edmite, brindarte opciones para ir paso a paso (como trabajar por fases), entre otras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si ya est\u00e1s listo y ya cuentas con un presupuesto para tu estrategia, comun\u00edcate con uno de nuestros asesores, en Telaio queremos apoyarte en el crecimiento de tu negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"Designar un monto de inversi\u00f3n para lanzar una estrategia de Marketing Digital puede ser todo un reto, as\u00ed&hellip;","protected":false},"author":13,"featured_media":1036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[3,2],"tags":[],"class_list":["post-1032","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-digital","category-negocios","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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