{"id":1071,"date":"2025-12-05T23:06:54","date_gmt":"2025-12-05T23:06:54","guid":{"rendered":"https:\/\/blog.telaio.com.mx\/?p=1071"},"modified":"2025-12-05T23:06:55","modified_gmt":"2025-12-05T23:06:55","slug":"tu-agencia-te-promete-retorno-de-inversion-en-marketing","status":"publish","type":"post","link":"https:\/\/telaio.com.mx\/blog\/tu-agencia-te-promete-retorno-de-inversion-en-marketing\/","title":{"rendered":"\u00bfTu agencia te promete retorno de inversi\u00f3n en Marketing?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cada estrategia que se desarrolla con el fin de generar nuevos prospectos deber\u00eda estar enfocada a dar resultados y tener un retorno de inversi\u00f3n en Marketing, b\u00e1sicamente toda estrategia de publicidad tendr\u00eda que pagarse a s\u00ed misma.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1371\" height=\"600\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_1fp9nb1fp9nb1fp9-edited.png\" alt=\"\" class=\"wp-image-1074\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_1fp9nb1fp9nb1fp9-edited.png 1371w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_1fp9nb1fp9nb1fp9-edited-300x131.png 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_1fp9nb1fp9nb1fp9-edited-1024x448.png 1024w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_1fp9nb1fp9nb1fp9-edited-768x336.png 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_1fp9nb1fp9nb1fp9-edited-528x231.png 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_1fp9nb1fp9nb1fp9-edited-1056x462.png 1056w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_1fp9nb1fp9nb1fp9-edited-820x359.png 820w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_1fp9nb1fp9nb1fp9-edited-1240x543.png 1240w\" sizes=\"auto, (max-width: 1371px) 100vw, 1371px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Invertir en estrategias de Marketing Digital tiene un retorno de inversi\u00f3n (ROI): m\u00e1s y mejores clientes.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El retorno de inversi\u00f3n en Marketing es fundamental para que se consideren acciones apropiadas. El retorno de inversi\u00f3n en Marketing, refleja que se est\u00e1 siguiendo una metodolog\u00eda profesional, con herramientas adecuadas y&nbsp; expertise orientado a dar resultados. Todas las acciones que se trazan en un plan de Marketing deben dirigir a una meta.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo calcular el retorno de inversi\u00f3n en Marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El ROI nos ayuda a calcular la rentabilidad de nuestra estrategia de publicidad. La f\u00f3rmula para calcular&nbsp;<a href=\"http:\/\/blog.telaio.com.mx\/por-que-es-tan-importante-el-roi-en-marketing\" rel=\"noreferrer noopener\" target=\"_blank\">ROI&nbsp;<\/a>es la siguiente:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ROI = (Beneficio-Inversi\u00f3n)\/ Inversi\u00f3n<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Beneficio:<\/strong>\u00a0El beneficio aplicado al retorno de inversi\u00f3n en Marketing, se trata del beneficio neto, es decir \u201cel resultado obtenido de las ventas totales generadas, menos los costes totales de ventas\u201d<\/li>\n\n\n\n<li><strong>Inversi\u00f3n:<\/strong>\u00a0Es el presupuesto total que hemos destinado a la inversi\u00f3n de nuestro proyecto, campa\u00f1a o acci\u00f3n de la que deseamos medir su rentabilidad.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Un ejemplo ser\u00eda:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lanzamiento de campa\u00f1a de&nbsp;<a href=\"https:\/\/telaio.com.mx\/servicio\/campanas-de-google-adwords\/\" rel=\"noreferrer noopener\" target=\"_blank\">Google AdWords&nbsp;<\/a>con un presupuesto de $10,000.00<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obtenemos un ingreso de 16,000.00<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La f\u00f3rmula ROI ser\u00eda: (16,000.00-10,000.00)\/10,000.00<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El ROI final ser\u00eda: 0.6 lo que quiere decir que has tenido un retorno de inversi\u00f3n y que se trata de algo rentable para tu empresa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/telaio.com.mx\/recursos\/lp-plantillas-para-medir-tus-resultados-en-marketing-digital\/\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"295\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Screenshot_25.png\" alt=\"\" class=\"wp-image-1072\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Screenshot_25.png 970w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Screenshot_25-300x91.png 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Screenshot_25-768x234.png 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Screenshot_25-528x161.png 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Screenshot_25-820x249.png 820w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">En Telaio trabajamos para crear estrategias de resultados<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es importante que cuando&nbsp;<a href=\"http:\/\/blog.telaio.com.mx\/que-preguntas-hacerle-a-una-agencia-de-marketing\" rel=\"noreferrer noopener\" target=\"_blank\">escojas una agencia la valores<\/a>, en muchas ocasiones las agencias trazan planes que no llevan a ning\u00fan lado, es importante que la agencia de Marketing Digital siempre te cuestione por cu\u00e1l es la meta que deseas lograr:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ventas<\/li>\n\n\n\n<li>Retentiva<\/li>\n\n\n\n<li>Posicionamiento<\/li>\n\n\n\n<li>Fidelizaci\u00f3n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Existen muchos objetivos y dependiendo de ellos se deben de trazar&nbsp; planes estrat\u00e9gicos que dirijan a lograr lo que como empresa te propones. En Telaio generamos estrategias de Marketing Digital que apuntan a resultados, por lo que hoy,&nbsp;<a href=\"https:\/\/telaio.com.mx\/clientes\/\" rel=\"noreferrer noopener\" target=\"_blank\">somos una agencia que lleva grandes cuentas como<\/a>:&nbsp;<a href=\"https:\/\/telaio.com.mx\/caso-de-exito\/petronas-mexico\/\" rel=\"noreferrer noopener\" target=\"_blank\">Petronas<\/a>,&nbsp;<a href=\"http:\/\/www.escosa.mx\/\" rel=\"noreferrer noopener\" target=\"_blank\">Escosa<\/a>, MasterChef, sportico,<a href=\"https:\/\/www.metapol.com.mx\/\" rel=\"noreferrer noopener\" target=\"_blank\">&nbsp;Metapol<\/a>, MTM,&nbsp;<a href=\"https:\/\/telaio.com.mx\/caso-de-exito\/clinica-balut\/\" rel=\"noreferrer noopener\" target=\"_blank\">Cl\u00ednica Balut<\/a>&nbsp;y&nbsp;<a href=\"https:\/\/telaio.com.mx\/clientes\/\" rel=\"noreferrer noopener\" target=\"_blank\">muchas otras que actualmente cuentan con una historia de \u00e9xito<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/telaio.com.mx\/recursos\/lp-consultoria-de-marketing-digital\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1009\" height=\"273\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60.png\" alt=\"\" class=\"wp-image-909\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60.png 1009w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60-300x81.png 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60-768x208.png 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60-528x143.png 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60-820x222.png 820w\" sizes=\"auto, (max-width: 1009px) 100vw, 1009px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"Cada estrategia que se desarrolla con el fin de generar nuevos prospectos deber\u00eda estar enfocada a dar resultados&hellip;","protected":false},"author":4,"featured_media":1075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1071","post","type-post","status-publish","format-standard","has-post-thumbnail","category-negocios","cs-entry","cs-video-wrap"],"_links":{"self":[{"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/posts\/1071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/comments?post=1071"}],"version-history":[{"count":1,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/posts\/1071\/revisions"}],"predecessor-version":[{"id":1076,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/posts\/1071\/revisions\/1076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/media\/1075"}],"wp:attachment":[{"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/media?parent=1071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/categories?post=1071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/tags?post=1071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}