{"id":1095,"date":"2023-10-08T15:40:22","date_gmt":"2023-10-08T15:40:22","guid":{"rendered":"https:\/\/blog.telaio.com.mx\/?p=1095"},"modified":"2025-12-11T23:29:23","modified_gmt":"2025-12-11T23:29:23","slug":"experiencia-phygital-mas-que-una-tendencia-una-oportunidad-de-destacar","status":"publish","type":"post","link":"https:\/\/telaio.com.mx\/blog\/experiencia-phygital-mas-que-una-tendencia-una-oportunidad-de-destacar\/","title":{"rendered":"Experiencia Phygital: M\u00e1s que una tendencia, una oportunidad de destacar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tuvimos la oportunidad de asistir a un evento sobre la transformaci\u00f3n digital, impulsada fuertemente por la pandemia, que oblig\u00f3 a las empresas a migrar a canales digitales. Pero, el paso de los meses y el regreso a la nueva normalidad, trajo consigo la necesidad de crear propuestas h\u00edbridas entre lo digital y lo f\u00edsico para generar conexiones profundas entre las marcas y sus posibles clientes. As\u00ed naci\u00f3 la experiencia\u00a0<em>Phygital<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n exploraremos qu\u00e9 es esta tendencia y c\u00f3mo las empresas pueden aprovecharla para innovar en el proceso de compra, mejorar sus ventas y destacar ante el contexto competitivo en el que vivimos.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-37 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"1100\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/IMG_20230920_120532-scaled-1-768x1024.jpg\" alt=\"\" class=\"wp-image-1100\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/IMG_20230920_120532-scaled-1-768x1024.jpg 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/IMG_20230920_120532-scaled-1-225x300.jpg 225w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/IMG_20230920_120532-scaled-1-1152x1536.jpg 1152w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/IMG_20230920_120532-scaled-1-1536x2048.jpg 1536w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/IMG_20230920_120532-scaled-1-528x704.jpg 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/IMG_20230920_120532-scaled-1-1056x1408.jpg 1056w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/IMG_20230920_120532-scaled-1-820x1093.jpg 820w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/IMG_20230920_120532-scaled-1-1240x1653.jpg 1240w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/IMG_20230920_120532-scaled-1.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"1099\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/photo_2023-09-22_10-43-01-1024x768.jpg\" alt=\"\" class=\"wp-image-1099\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/photo_2023-09-22_10-43-01-1024x768.jpg 1024w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/photo_2023-09-22_10-43-01-300x225.jpg 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/photo_2023-09-22_10-43-01-768x576.jpg 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/photo_2023-09-22_10-43-01-528x396.jpg 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/photo_2023-09-22_10-43-01-1056x792.jpg 1056w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/photo_2023-09-22_10-43-01-820x615.jpg 820w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/photo_2023-09-22_10-43-01-1240x930.jpg 1240w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/photo_2023-09-22_10-43-01.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"1098\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/photo_2023-09-22_10-43-06-768x1024.jpg\" alt=\"\" class=\"wp-image-1098\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/photo_2023-09-22_10-43-06-768x1024.jpg 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/photo_2023-09-22_10-43-06-225x300.jpg 225w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/photo_2023-09-22_10-43-06-528x704.jpg 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/photo_2023-09-22_10-43-06-820x1093.jpg 820w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/photo_2023-09-22_10-43-06.jpg 960w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Definiendo lo Phygital&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La tendencia Phygital, palabra que fusiona physical (f\u00edsico en ingl\u00e9s) y digital, hace referencia a la combinaci\u00f3n sin\u00e9rgica de estrategias de marketing f\u00edsicas y digitales, dando como resultado una experiencia del cliente m\u00e1s inmersiva, enriquecedora y omnicanal.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta tendencia se ha vuelto cada vez m\u00e1s popular debido a que une lo mejor de los dos mundos: por un lado, la parte emocional de comprar en una tienda f\u00edsica, por el otro, la eficacia y comodidades que brindan los comercios electr\u00f3nicos. Combinar acciones online y offline, le brinda a los consumidores beneficiarse de las herramientas tecnol\u00f3gicas sin dejar de disfrutar de lo vivencial. &nbsp;&nbsp;<br><br><strong>La experiencia phygital es una realidad: ejemplos de la vida cotidiana<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actualmente, las marcas est\u00e1n utilizando la tecnolog\u00eda digital para mejorar las interacciones en el mundo real y viceversa. Algunos ejemplos:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cupones de descuento:<\/strong>&nbsp;La implementaci\u00f3n de beneficios exclusivos, como cupones de descuento otorgados al llenar un registro en l\u00ednea y que puede ser canjeado en tienda f\u00edsica.<\/li>\n\n\n\n<li><strong>Experiencias en tiendas f\u00edsicas mejoradas por tecnolog\u00eda:<\/strong>&nbsp;\u00bfVas a una plaza comercial y no sabes en qu\u00e9 piso se encuentra tu restaurante favorito? Ahora es posible interactuar con pantallas para ubicar comercios, sanitarios, bancos y m\u00e1s sin necesidad de dar vueltas y vueltas.<\/li>\n\n\n\n<li><strong>Compras en l\u00ednea con elementos f\u00edsicos<\/strong>: Algunas empresas env\u00edan muestras f\u00edsicas de productos junto con compras en l\u00ednea. Adem\u00e1s de agregar una experiencia t\u00e1ctil a las compras en l\u00ednea, queda abierta la posibilidad de una nueva compra.<\/li>\n\n\n\n<li><strong>Chatbots:&nbsp;<\/strong><a href=\"http:\/\/blog.telaio.com.mx\/tus-usuarios-quieren-ser-atendidos-por-un-chatbot-para-whats-app-o-prefieren-a-un-humano\" target=\"_blank\" rel=\"noreferrer noopener\">Un chatbot bien configurado<\/a>&nbsp;puede facilitarle al consumidor muchos pasos previos a completar una conversi\u00f3n en una tienda f\u00edsica, al brindarle un listado con dudas frecuentes.<\/li>\n\n\n\n<li><strong>Realidad aumentada y probadores virtuales:<\/strong>&nbsp;Ya no es necesario esperar a recibir un mueble para saber si se adapta o no a un espacio. Esta herramienta permite interactuar con los productos de forma virtual antes de realizar una compra.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/telaio.com.mx\/recursos\/lp-guia-para-generar-leads-con-inbound-marketing\/\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"273\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Screenshot_29.png\" alt=\"\" class=\"wp-image-1096\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Screenshot_29.png 950w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Screenshot_29-300x86.png 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Screenshot_29-768x221.png 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Screenshot_29-528x152.png 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Screenshot_29-820x236.png 820w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfC\u00f3mo favorece a los negocios?&nbsp;<\/strong><br>Coherencia: Permite que la experiencia del cliente sea coherente en todos los puntos de contacto. Una estrategia efectiva implica que la transici\u00f3n entre los canales debe ser fluida y sin fricciones.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mayor alcance:<\/strong>&nbsp;Implementar acciones online y offline permite aprovechar a los distintos segmentos de clientes, de acuerdo a sus preferencias de compra y a los objetivos de la marca.<\/li>\n\n\n\n<li><strong>Variedad<\/strong><strong>:<\/strong>&nbsp;Uno de los grandes beneficios de poner en marcha esta estrategia es que podemos impactar a m\u00e1s clientes sin saturarlos con un mismo mensaje o mediante un solo canal, evitando una mala percepci\u00f3n.<\/li>\n\n\n\n<li><strong>Datos valiosos<\/strong>:&nbsp;As\u00ed como es posible obtener informaci\u00f3n valiosa de los clientes, misma que podr\u00e1 usarse m\u00e1s tarde para personalizar la comunicaci\u00f3n, es posible realizar un mejor an\u00e1lisis de cada etapa del embudo de conversi\u00f3n.&nbsp;<br><br><strong>En conclusi\u00f3n: \u00a1Pon en marcha tu estrategia Phygital!<\/strong><br><br>Ante el contexto actual, en el que hay cientos de empresas ofreciendo un mismo producto o servicio, es indispensable brindar propuestas innovadoras y experiencias personalizadas e integrales. Asimismo, es importante considerar que&nbsp;<a href=\"https:\/\/www.forbes.com.mx\/experiencia-phygital-determinante-para-el-consumidor\/\" target=\"_blank\" rel=\"noopener\">los consumidores esperan m\u00e1s integraci\u00f3n entre lo f\u00edsico y digital&nbsp;<\/a>por lo que optar \u00fanicamente por tener presencia dentro o fuera de internet resta posibilidades de ser la marca elegida.&nbsp;<br><br>\u00a1No te quedes atr\u00e1s! Una estrategia que contemple el mundo online y offline o no solo te mantendr\u00e1 dentro de la competencia, tambi\u00e9n puede hacerte destacar.&nbsp;<a href=\"https:\/\/www.forbes.com.mx\/experiencia-phygital-determinante-para-el-consumidor\/\" target=\"_blank\" rel=\"noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/telaio.com.mx\/recursos\/lp-consultoria-de-marketing-digital\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1009\" height=\"273\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60.png\" alt=\"\" class=\"wp-image-909\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60.png 1009w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60-300x81.png 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60-768x208.png 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60-528x143.png 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60-820x222.png 820w\" sizes=\"auto, (max-width: 1009px) 100vw, 1009px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"Tuvimos la oportunidad de asistir a un evento sobre la transformaci\u00f3n digital, impulsada fuertemente por la pandemia, que&hellip;","protected":false},"author":1,"featured_media":1101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1095","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-digital","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experiencia Phygital: M\u00e1s que una tendencia, una oportunidad de destacar - Blog Telaio Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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