{"id":1224,"date":"2025-05-01T18:12:54","date_gmt":"2025-05-01T18:12:54","guid":{"rendered":"https:\/\/telaio.com.mx\/blog\/?p=1224"},"modified":"2026-06-26T17:00:49","modified_gmt":"2026-06-26T17:00:49","slug":"kavo-kerr-group","status":"publish","type":"post","link":"https:\/\/telaio.com.mx\/blog\/kavo-kerr-group\/","title":{"rendered":"KaVo Kerr Group."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Background:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KaVo Kerr Group es una empresa l\u00edder a nivel mundial en fabricaci\u00f3n y distribuci\u00f3n de consumibles odontol\u00f3gicos. Comercializa sus productos mediante las marcas KaVo, Kerr, Ormco y SybronEndo, las cuales ten\u00edan un bajo nivel de Brand Awareness en M\u00e9xico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el a\u00f1o 2012, se establecen oficinas corporativas en M\u00e9xico con la finalidad de mejorar el servicio y flujo de ventas en este pa\u00eds.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2026\/06\/Gemini_Generated_Image_nu1jnanu1jnanu1j-1024x559.png\" alt=\"\" class=\"wp-image-1225\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2026\/06\/Gemini_Generated_Image_nu1jnanu1jnanu1j-1024x559.png 1024w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2026\/06\/Gemini_Generated_Image_nu1jnanu1jnanu1j-300x164.png 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2026\/06\/Gemini_Generated_Image_nu1jnanu1jnanu1j-768x419.png 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2026\/06\/Gemini_Generated_Image_nu1jnanu1jnanu1j-528x288.png 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2026\/06\/Gemini_Generated_Image_nu1jnanu1jnanu1j-1056x576.png 1056w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2026\/06\/Gemini_Generated_Image_nu1jnanu1jnanu1j-820x447.png 820w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2026\/06\/Gemini_Generated_Image_nu1jnanu1jnanu1j-1240x676.png 1240w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2026\/06\/Gemini_Generated_Image_nu1jnanu1jnanu1j.png 1408w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objetivos:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1.- Utilizar las redes sociales como medio de difusi\u00f3n y punto de contacto, para informar al target los siguientes puntos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>KaVo, Kerr, Ormo, SybronEndo, son marcas hermanas pertenecientes al mismo corporativo con sede en M\u00e9xico.<\/li>\n\n\n\n<li>KaVo Kerr Group ha mejorado su l\u00ednea de distribuci\u00f3n, servicio, t\u00e9cnico y atenci\u00f3n a clientes.<\/li>\n\n\n\n<li>Puntos de Venta (Distribuidores).<\/li>\n\n\n\n<li>Precios<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">2.- Dirigir tr\u00e1fico a los sitios Web de cada marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3.- Generar una base de contactos calificada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Resultados:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El 70% de las ventas anuales de KaVo Kerr Group tienen su origen en las redes sociales.<\/li>\n\n\n\n<li>El 67% de las visitas a los sitios Web de cada marca, proviene de Facebook y Twitter.<\/li>\n\n\n\n<li>Conseguimos 5,400 registros en base de datos.<\/li>\n\n\n\n<li>Se atendieron en promedio 160 dudas mensuales sobre los productos en todas las redes sociales.<\/li>\n\n\n\n<li>Se logr\u00f3 la apertura de un \u00e1rea de Call Center, para atender la demanda de solicitudes de precio que llegan desde redes sociales.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cifras en Redes:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ormco<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>19,000 fans en Facebook<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.facebook.com\/ormcomx\" target=\"_blank\" rel=\"noopener\">www.facebook.com\/ormcomx<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>450 followers en Twitter<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.twitter.com\/ormco_mx\" target=\"_blank\" rel=\"noopener\">www.twitter.com\/ormco_mx<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1,450 reproducciones<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.youtube.com\/user\/ormcomx\" target=\"_blank\" rel=\"noopener\">www.youtube.com\/user\/ormcomx<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>KaVo<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>9,100 fans en Facebook<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.facebook.com\/kavomx\" target=\"_blank\" rel=\"noopener\">www.facebook.com\/kavomx<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>400 followers en Twitter<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.twitter.com\/kavo_mx\" target=\"_blank\" rel=\"noopener\">www.twitter.com\/kavo_mx<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>980 reproducciones<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.youtube.com\/user\/kavomx\" target=\"_blank\" rel=\"noopener\">www.youtube.com\/user\/kavomx<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kerr<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>12,100 fans en Facebook<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.facebook.com\/kerrmx\" target=\"_blank\" rel=\"noopener\">www.facebook.com\/kerrmx<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>740 followers en Twitter<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.twitter.com\/kerr_mex\" target=\"_blank\" rel=\"noopener\">www.twitter.com\/kerr_mex<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>800 reproducciones<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">www.youtube.com\/user\/kerrmx<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SybronEndo<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3,100 fans en Facebook<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.facebook.com\/sybronendomx\" target=\"_blank\" rel=\"noopener\">www.facebook.com\/sybronendomx<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>400 followers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.twitter.com\/sybronendo_mx\" target=\"_blank\" rel=\"noopener\">www.twitter.com\/sybronendo_mx<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>170 reproducciones<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/user\/sybronendomx\" target=\"_blank\" rel=\"noopener\">www.youtube.com\/user\/sybronendomx<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Background: KaVo Kerr Group es una empresa l\u00edder a nivel mundial en fabricaci\u00f3n y distribuci\u00f3n de consumibles odontol\u00f3gicos.&hellip;","protected":false},"author":1,"featured_media":1226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1224","post","type-post","status-publish","format-standard","has-post-thumbnail","category-casos-de-exito","cs-entry","cs-video-wrap"],"_links":{"self":[{"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/posts\/1224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/comments?post=1224"}],"version-history":[{"count":1,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/posts\/1224\/revisions"}],"predecessor-version":[{"id":1227,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/posts\/1224\/revisions\/1227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/media\/1226"}],"wp:attachment":[{"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/media?parent=1224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/categories?post=1224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/tags?post=1224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}