{"id":1228,"date":"2026-06-10T18:19:51","date_gmt":"2026-06-10T18:19:51","guid":{"rendered":"https:\/\/telaio.com.mx\/blog\/?p=1228"},"modified":"2026-06-10T18:19:53","modified_gmt":"2026-06-10T18:19:53","slug":"pearson","status":"publish","type":"post","link":"https:\/\/telaio.com.mx\/blog\/pearson\/","title":{"rendered":"Pearson"},"content":{"rendered":"\n

Posicionamiento y generaci\u00f3n de leads<\/p>\n\n\n\n

PEARSON es una de las empresas l\u00edderes en educaci\u00f3n con presencia en m\u00e1s de 70 pa\u00edses. \u00bfSu reto? Impulsar y aprovechar el mundo digital.<\/p>\n\n\n\n

A finales de 2019, Pearson Educaci\u00f3n, Corporaci\u00f3n Global en su divisi\u00f3n Hispanoam\u00e9rica, lanz\u00f3 un Pitch de Agencia de Marketing Digital para migrar toda su operaci\u00f3n digital a M\u00e9xico. Entre los objetivos que quer\u00edan lograr, estaban:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
    \n
  1. Mejorar su posicionamiento, incrementar comunidad en reedes e impulsar el engagement como marca en sus distintos targets<\/li>\n\n\n\n
  2. Difundir nuevos productos de la rama educativa y corporativa<\/li>\n\n\n\n
  3. Diferenciar sus contenidos y comunicaci\u00f3n en los diversos canales y redes sociales<\/li>\n\n\n\n
  4. Generar leads<\/li>\n<\/ol>\n\n\n\n

    Iniciamos actividades con Pearson en febrero de 2020, y nuestro primer reto adem\u00e1s de retomar y alinear estrat\u00e9gicamente su ecosistema digital, fue adaptar toda la estrategia al acontecimiento que estaba viviendo el mundo, la Pandemia por COVID-19, el repentino cambio de las aulas y oficinas f\u00edsicas a las virtuales, impact\u00f3 fuertemente en la corporaci\u00f3n a nivel mundial lo que gener\u00f3 que este proceso de digitalizaci\u00f3n fuera a\u00fan m\u00e1s relevante.<\/p>\n\n\n\n

    Los pa\u00edses agrupados a la estrategia de comunicaci\u00f3n digital de Pearson Hispanoam\u00e9rica y en donde Telaio formo parte de la gesti\u00f3n e implementaci\u00f3n de la estrategia fueron: M\u00e9xico, Colombia, Argentina, Centroam\u00e9rica, Per\u00fa, Ecuador, Chile, Bolivia, Paraguay y Uruguay.<\/p>\n\n\n\n

    Telaio impuls\u00f3 a PEARSON con:<\/p>\n\n\n\n

      \n
    1. Generaci\u00f3n de contenido de valor para sus distintos targets, adaptado al lenguaje natal de cada regi\u00f3n<\/li>\n\n\n\n
    2. Monitoreo de todas las redes pertenecientes al \u00e1rea de Hispanoam\u00e9rica<\/li>\n\n\n\n
    3. Creaci\u00f3n de campa\u00f1as de pago en Facebook y Google Ads a nivel hispanoam\u00e9rica<\/li>\n\n\n\n
    4. Realizaci\u00f3n de lading pages<\/li>\n\n\n\n
    5. Creaci\u00f3n de estrategia para impulsar y difundir sus nuevos productos<\/li>\n<\/ol>\n\n\n\n

      Posicionamiento Digital<\/p>\n\n\n\n

        \n
      1. 110% m\u00e1s de alcance org\u00e1nico general en Facebook<\/li>\n\n\n\n
      2. Un alcance pautado promedio de m\u00e1s de 200 K personas<\/li>\n\n\n\n
      3. M\u00e1s de 50 mil interacciones org\u00e1nicas en Facebook e instagram durante 5 meses<\/li>\n\n\n\n
      4. 57% m\u00e1s en seguidores en instagram<\/li>\n\n\n\n
      5. 40% m\u00e1s suscriptores en Youtube<\/li>\n\n\n\n
      6. 1,281% m\u00e1s en seguidores en LinkedIn<\/li>\n\n\n\n
      7. 5,742 visitas mensuales promedio en landing pages<\/li>\n\n\n\n
      8. M\u00e1s de 1,200 tickets atendidos en redes<\/li>\n\n\n\n
      9. Un grupo de Facebook especial para profesores<\/li>\n<\/ol>\n\n\n\n

        Pearson junto con el apoyo de Telaio, logr\u00f3 consolidar la estrategia y los resultados planteados desde el inicio. Hoy en d\u00eda cuenta con un posicionamiento y comunicaci\u00f3n m\u00e1s s\u00f3lida en el entorno digital.<\/p>\n","protected":false},"excerpt":{"rendered":"Posicionamiento y generaci\u00f3n de leads PEARSON es una de las empresas l\u00edderes en educaci\u00f3n con presencia en m\u00e1s…","protected":false},"author":1,"featured_media":1230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1228","post","type-post","status-publish","format-standard","has-post-thumbnail","category-casos-de-exito","cs-entry","cs-video-wrap"],"yoast_head":"\nPearson - Blog Telaio Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/telaio.com.mx\/blog\/pearson\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pearson - 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