{"id":1232,"date":"2026-06-10T18:26:40","date_gmt":"2026-06-10T18:26:40","guid":{"rendered":"https:\/\/telaio.com.mx\/blog\/?p=1232"},"modified":"2026-06-10T18:26:46","modified_gmt":"2026-06-10T18:26:46","slug":"petronas","status":"publish","type":"post","link":"https:\/\/telaio.com.mx\/blog\/petronas\/","title":{"rendered":"PETRONAS"},"content":{"rendered":"\n

Presencia y Comunidad<\/p>\n\n\n\n

PETRONAS es una empresa de Malasia dedicada al petr\u00f3leo y gas. Cuenta con aproximadamente 103 subsidiarias y es due\u00f1a de otras 19. La empresa ha sido reconocida con premios importantes en su ramo, destacando: Excelencia exportadora, Excelencia en la experiencia del cliente y Flecha diamante. Adem\u00e1s de ser el principal anunciante del equipo Mercedes Benz en la F\u00f3rmula 1.<\/p>\n\n\n\n

Aunque la marca es una de las petroleras m\u00e1s reconocidas, a\u00fan no lograba introducirse en el mercado de M\u00e9xico, por lo que se apoy\u00f3 de Telaio para dar a conocer la marca y los productos. Actualmente, Telaio es la agencia referente para el trabajo en otros pa\u00edses.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Objetivos:<\/p>\n\n\n\n

    \n
  1. Introducir la marca y los productos en M\u00e9xico generando presencia.<\/li>\n\n\n\n
  2. Generar comunidad de personas afines al automovilismo y la F1.<\/li>\n<\/ol>\n\n\n\n

    Telaio Impuls\u00f3 a Petronas con los siguientes resultados en Posicionamiento<\/p>\n\n\n\n

      \n
    • Tropicalizaci\u00f3n de comunicaci\u00f3n gr\u00e1fica y etiquetado para su introducci\u00f3n en M\u00e9xico.<\/li>\n\n\n\n
    • Publicidad POP con: Banners, Lonas, Flyers, danglers, stickers<\/li>\n\n\n\n
    • Dise\u00f1o promocional: Playeras, gorras, calendarios<\/li>\n\n\n\n
    • Direcci\u00f3n y brandig para eventos: Se trabaj\u00f3 de la mano con la agencia de relaciones p\u00fablicas de Petronas para que pudiera montarse cada evento de forma correcta con: Banderas, viniles, materiales POP y Artes para que los corredores de la F1 pudieran firmar y regalar<\/li>\n\n\n\n
    • Dise\u00f1o de etiquetas: 150 productos (no s\u00f3lo marca Petronas, sino tambi\u00e9n de marcas partner)<\/li>\n\n\n\n
    • Presencia Digital: Dise\u00f1o social media y Dise\u00f1o Web<\/li>\n\n\n\n
    • Mantenimiento de la l\u00ednea de Petronas, branding de distribuidores<\/li>\n<\/ul>\n\n\n\n

      CONOCE EL PORTAFOLIO COMPLETO EN ESTE LINK:<\/p>\n\n\n\n

      Resultados en Comunidad:<\/p>\n\n\n\n

        \n
      • Hasta 275,560\u00a0 de alcance en facebook y 105,964\u00a0 en Instagram, mensual.<\/li>\n\n\n\n
      • En promedio 42,350\u00a0 interacciones por mes.<\/li>\n\n\n\n
      • Hasta 4% de engagement.<\/li>\n\n\n\n
      • 32,000\u00a0 nuevos fans (facebook + instagram)<\/li>\n\n\n\n
      • 52 nuevos mails para base de mailing. CPC\u2019s de Display desde $0.20 hasta $71.00<\/li>\n\n\n\n
      • CPC\u2019s de Facebook desde $0.15 hasta $2.92 (Campa\u00f1as de interacci\u00f3n para Facebook e Instagram, nuevos fans, Stickers WhatsApp, Awareness)<\/li>\n\n\n\n
      • 439.5 promedio de visitas mensuales a sitio Web por Display<\/li>\n\n\n\n
      • $2.46 costo promedio por fan de facebook<\/li>\n<\/ul>\n\n\n\n

        Petronas junto con el apoyo de Telaio, logr\u00f3 consolidar la marca en M\u00e9xico e introducir sus productos en el mercado, adem\u00e1s de formar una comunidad fuerte interesada en la F\u00f3rmula 1 y en lo que la marca quiere decir.<\/p>\n","protected":false},"excerpt":{"rendered":"Presencia y Comunidad PETRONAS es una empresa de Malasia dedicada al petr\u00f3leo y gas. Cuenta con aproximadamente 103…","protected":false},"author":1,"featured_media":1234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1232","post","type-post","status-publish","format-standard","has-post-thumbnail","category-casos-de-exito","cs-entry","cs-video-wrap"],"yoast_head":"\nPETRONAS - Blog Telaio Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/telaio.com.mx\/blog\/petronas\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PETRONAS - Blog Telaio Agency\" \/>\n<meta property=\"og:description\" content=\"Presencia y Comunidad PETRONAS es una empresa de Malasia dedicada al petr\u00f3leo y gas. 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