{"id":797,"date":"2025-11-27T18:29:24","date_gmt":"2025-11-27T18:29:24","guid":{"rendered":"https:\/\/blog.telaio.com.mx\/?p=797"},"modified":"2025-11-27T22:37:03","modified_gmt":"2025-11-27T22:37:03","slug":"como-mejorar-la-identidad-corporativa","status":"publish","type":"post","link":"https:\/\/telaio.com.mx\/blog\/como-mejorar-la-identidad-corporativa\/","title":{"rendered":"\u00bfC\u00f3mo mejorar la identidad corporativa?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La&nbsp;identidad corporativa&nbsp;permite que se reconozca y se genere una percepci\u00f3n sobre una marca; se trata de uno de los elementos m\u00e1s fuertes para dar a las empresas una l\u00ednea profesional que comunique de forma exacta lo que se pretende, por ello cada elemento desde creaci\u00f3n de logo, nombre de la empresa, papeler\u00eda, slogan, p\u00e1gina web, tipograf\u00eda, manuales de identidad corporativa, entre otros, debe ser planeados con el mayor cuidado y profesionalismos posible.<\/p>\n\n\n\n<h2>M\u00faltiples estudios se\u00f1alan que 65 % de la informaci\u00f3n se recibe de modo visual, por ello si la imagen de la empresa se ve poco competente la decisi\u00f3n de adquirir el producto o servicio es menos probable.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Anteriormente las empresas solamente se preocupaban por dise\u00f1ar elementos orientados a los impresos, sin embargo, con <strong>el boom de Internet,&nbsp; generar una imagen calificada para convertirse en la cara digital de la empresa&nbsp; ha cobrado mayor relevancia<\/strong>, para lograr una uni\u00f3n en el uso correcto de ambos elementos, tanto f\u00edsicos como digitales, el manual de identidad&nbsp; corporativa es una de las mejores herramientas.&nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tener un manual de identidad es importante porque en este se estipulan los lineamientos de la imagen, es decir: el n\u00famero de los colores en tabla pantone, la relaci\u00f3n de tama\u00f1o permitidos entre los diferentes elementos, el tipo de letra y lo usos y aplicaciones m\u00e1s comunes, entre otros puntos significativos. Todo esto con la finalidad de mantener la misma l\u00ednea de presentaci\u00f3n y coherencia al momento de implementar la marca sobre diferentes soportes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 elementos contempla un manual de identidad corporativa?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un manual de identidad corporativa puede ir desde algo muy complejo hasta algo un poco m\u00e1s sintetizado. Aqu\u00ed algunos elementos que lo conforman:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Identidad visual<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Logotipo<\/li>\n\n\n\n<li>Colores<\/li>\n\n\n\n<li>Tipo de letra<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Papeler\u00eda corporativa<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tarjetas de presentaci\u00f3n<\/li>\n\n\n\n<li>Facturas<\/li>\n\n\n\n<li>Sobres<\/li>\n\n\n\n<li>Folders&nbsp;<\/li>\n\n\n\n<li>Hojas membretadas<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Elementos de comunicaci\u00f3n o promocionales<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brochures<\/li>\n\n\n\n<li>Bol\u00edgrafos<\/li>\n\n\n\n<li>Uniforme del personal<\/li>\n\n\n\n<li>Banners<\/li>\n\n\n\n<li>Vallas en v\u00eda p\u00fablica<\/li>\n\n\n\n<li>Anuncios publicitarios&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El manual de identidad permite que exista unidad de imagen, pues establece todo lo que se puede y no se puede realizar con base en criterios determinados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este ejemplo podr\u00e1s ver c\u00f3mo Telaio renov\u00f3 el logotipo de Banco BIM y dise\u00f1\u00f3 elementos gr\u00e1ficos para el relanzamiento de marca. <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-37 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"801\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-1024x1024.jpg\" alt=\"\" class=\"wp-image-801\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-1024x1024.jpg 1024w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-300x300.jpg 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-150x150.jpg 150w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-768x768.jpg 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-106x106.jpg 106w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-212x212.jpg 212w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-528x528.jpg 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-1056x1056.jpg 1056w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-820x820.jpg 820w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"802\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-4-1024x1024.jpg\" alt=\"\" class=\"wp-image-802\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-4-1024x1024.jpg 1024w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-4-300x300.jpg 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-4-150x150.jpg 150w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-4-768x768.jpg 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-4-106x106.jpg 106w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-4-212x212.jpg 212w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-4-528x528.jpg 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-4-1056x1056.jpg 1056w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-4-820x820.jpg 820w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-4.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"803\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-2-1024x1024.jpg\" alt=\"\" class=\"wp-image-803\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-2-1024x1024.jpg 1024w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-2-300x300.jpg 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-2-150x150.jpg 150w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-2-768x768.jpg 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-2-106x106.jpg 106w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-2-212x212.jpg 212w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-2-528x528.jpg 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-2-1056x1056.jpg 1056w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-2-820x820.jpg 820w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-2.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"800\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-3-1024x1024.jpg\" alt=\"\" class=\"wp-image-800\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-3-1024x1024.jpg 1024w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-3-300x300.jpg 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-3-150x150.jpg 150w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-3-768x768.jpg 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-3-106x106.jpg 106w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-3-212x212.jpg 212w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-3-528x528.jpg 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-3-1056x1056.jpg 1056w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-3-820x820.jpg 820w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/photo_2025-11-27_12-26-01-3.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En Telaio contamos con el servicio de branding, en donde podemos generar tu manual de identidad, pide m\u00e1s detalles contact\u00e1ndonos por <a href=\"https:\/\/api.whatsapp.com\/send?phone=+525524877400&amp;text=Hola%20vi%20tu%20sitio%20web,%20me%20gustar%C3%ADa%20obtener%20m%C3%A1s%20informaci%C3%B3n%20de%20manual%20de%20identidad\" data-type=\"link\" data-id=\"https:\/\/api.whatsapp.com\/send?phone=+525524877400&amp;text=Hola%20vi%20tu%20sitio%20web,%20me%20gustar%C3%ADa%20obtener%20m%C3%A1s%20informaci%C3%B3n%20de%20manual%20de%20identidad\" target=\"_blank\" rel=\"noreferrer noopener\">whatsapp.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"La&nbsp;identidad corporativa&nbsp;permite que se reconozca y se genere una percepci\u00f3n sobre una marca; se trata de uno de&hellip;","protected":false},"author":7,"featured_media":817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-797","post","type-post","status-publish","format-standard","has-post-thumbnail","category-diseno","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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