{"id":819,"date":"2019-11-27T21:41:37","date_gmt":"2019-11-27T21:41:37","guid":{"rendered":"https:\/\/blog.telaio.com.mx\/?p=819"},"modified":"2025-12-04T17:42:35","modified_gmt":"2025-12-04T17:42:35","slug":"ventajas-del-marketing-visual","status":"publish","type":"post","link":"https:\/\/telaio.com.mx\/blog\/ventajas-del-marketing-visual\/","title":{"rendered":"Ventajas del Marketing Visual"},"content":{"rendered":"\n

El Marketing Visual es una estrategia que contempla elementos audiovisuales dentro de las campa\u00f1as de Marketing Digital como un se\u00f1uelo clave.<\/p>\n\n\n\n

70 % de los usuarios prefiere contenidos audiovisuales.<\/h3>\n\n\n\n

La raz\u00f3n de su \u00e9xito radica en que seg\u00fan estudios neurol\u00f3gicos 90 % de la informaci\u00f3n que nuestro cerebro procesa proviene de un contenido visual<\/strong>. Por eso, nuestro porcentaje a la hora de recordar im\u00e1genes sube al 80%<\/strong>, en cambio con los textos solo llega 20 % y con el audio a 10 %,<\/strong> algo que ocurre debido a que la velocidad para procesar una imagen es 60 mil veces mayor que cuando se trata de un texto.<\/p>\n\n\n\n

    \n
  1. Nuestro cerebro procesa im\u00e1genes m\u00e1s r\u00e1pido.<\/strong><\/li>\n<\/ol>\n\n\n\n

    De cierto modo se pod\u00eda decir que el cerebro est\u00e1 hecho para procesar im\u00e1genes, el sentido de la vista es la principal fuente para llevar informaci\u00f3n, 90 % son datos visuales.<\/strong> Por esta raz\u00f3n comunicar mediante este canal lo que desea la empresa es altamente efectivo.<\/p>\n\n\n\n

    Los videos, im\u00e1genes, gifs, infograf\u00edas, etc<\/a>., son unas de las mejores formas de interesar y atraer a los consumidores, adem\u00e1s de hacer al contenido m\u00e1s compartible, especialmente en las redes sociales donde se busca interacci\u00f3n.<\/p>\n\n\n\n

      \n
    1. El color capta la atenci\u00f3n<\/strong><\/li>\n<\/ol>\n\n\n\n

      El color es una de las mejores herramientas que el Marketing Visual tiene a su disposici\u00f3n.<\/p>\n\n\n\n

      Los dise\u00f1adores son expertos para usar los colores con la funci\u00f3n de captar la atenci\u00f3n, dar \u00e9nfasis a ciertos avisos o comunicar algo espec\u00edfico de la marca.<\/p>\n\n\n\n

        \n
      1. Percepci\u00f3n de la empresa<\/strong><\/li>\n<\/ol>\n\n\n\n

        La imagen es muy poderosa y genera una percepci\u00f3n en los consumidores, por ello cuando existe uncambio de identidad corporativa la reacci\u00f3n es inmediata, bien manejada puede hacer que la empresa refleje: profesionalismo, confianza, experiencia, innovaci\u00f3n, entre muchos elementos apreciables.<\/p>\n\n\n\n

        76% de los expertos en Marketing Digital usan soportes visuales para las estrategias integrales.<\/h3>\n\n\n\n

        No hay nada m\u00e1s intuitivo y m\u00e1s r\u00e1pido de captar que una la informaci\u00f3n que vemos en formato de  imagen o video. <\/p>\n","protected":false},"excerpt":{"rendered":"El Marketing Visual es una estrategia que contempla elementos audiovisuales dentro de las campa\u00f1as de Marketing Digital como…","protected":false},"author":7,"featured_media":820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-819","post","type-post","status-publish","format-standard","has-post-thumbnail","category-diseno","cs-entry","cs-video-wrap"],"yoast_head":"\nVentajas del Marketing Visual - 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