{"id":849,"date":"2025-11-28T16:25:13","date_gmt":"2025-11-28T16:25:13","guid":{"rendered":"https:\/\/blog.telaio.com.mx\/?p=849"},"modified":"2025-11-28T16:26:26","modified_gmt":"2025-11-28T16:26:26","slug":"branding-5-reglas-esenciales-para-el-rediseno-de-marca","status":"publish","type":"post","link":"https:\/\/telaio.com.mx\/blog\/branding-5-reglas-esenciales-para-el-rediseno-de-marca\/","title":{"rendered":"Branding: 5 reglas esenciales para el redise\u00f1o de marca"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cuando hacemos un recorrido por la historia de las marcas es posible reconocer las transformaciones que los logotipos han tenido con el paso de los a\u00f1os, empresas como: Coca &#8211; Cola, Mac, Starbucks, entre muchas otras optaron por un redise\u00f1o de marca para evitar la obsolescencia y el branding realiz\u00f3 un gran trabajo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_ta2n3wta2n3wta2n.png\" alt=\"\" class=\"wp-image-851\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_ta2n3wta2n3wta2n.png 1024w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_ta2n3wta2n3wta2n-300x300.png 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_ta2n3wta2n3wta2n-150x150.png 150w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_ta2n3wta2n3wta2n-768x768.png 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_ta2n3wta2n3wta2n-106x106.png 106w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_ta2n3wta2n3wta2n-212x212.png 212w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_ta2n3wta2n3wta2n-528x528.png 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_ta2n3wta2n3wta2n-820x820.png 820w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para el brandig (anglicismo empleado en mercadotecnia\u00a0que\u00a0hace referencia al proceso de hacer y construir una marca) el redise\u00f1o de logotipo es necesario por diversos factores como: Temporalidad, expansi\u00f3n, redirecci\u00f3n de p\u00fablico meta, nueva comunicaci\u00f3n, reputaci\u00f3n, imagen, entre muchas otras razones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este proceso es una de las mejores formas para reinventar, innovar y alinear a los prospectos con las metas de la empresa.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estos son algunos de los principios que considera el branding cuando se piensa en redise\u00f1ar una marca:<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Entre m\u00e1s simple mejor:<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Menos es m\u00e1s. En el caso de los logos esta regla es una de las m\u00e1s funcionales, los expertos en dise\u00f1o afirman que lo mejor de un logo simple es que permite reducciones que no pierden detalle en impresos y evitan verse saturados.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Versatilidad:<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Hoy los logos no tienen su uso \u00fanicamente en papel, tambi\u00e9n es indispensable que pueda quedar en otro tipo de medos: p\u00e1ginas web, camisetas y otras formas de uso.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>F\u00e1cil de recordar:<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Un logo que es f\u00e1cil de entender, tambi\u00e9n es f\u00e1cil de recordar, es este modo es mucho m\u00e1s f\u00e1cil posicionar una marca y estar en el top of mind de los consumidores<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/telaio.com.mx\/recursos\/aspectos-basicos-del-diseno-de-logos\/\"><img loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"269\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/cd5bf249-2ce8-497b-9430-02d45c832c00.webp\" alt=\"\" class=\"wp-image-847\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/cd5bf249-2ce8-497b-9430-02d45c832c00.webp 737w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/cd5bf249-2ce8-497b-9430-02d45c832c00-300x109.webp 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/cd5bf249-2ce8-497b-9430-02d45c832c00-528x193.webp 528w\" sizes=\"auto, (max-width: 737px) 100vw, 737px\" \/><\/a><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>El Yin Yang:<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Debe poder mostrarse en blanco y negro, esto indica, primer que cumple con la regla del punto n\u00famero uno, segundo que puede prescindir de efectos especiales y corre menos riesgos de salir mal en caso de impresi\u00f3n<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Es sexy:<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Puede seducir, impresionar y enamorar, de ah\u00ed que la originalidad sea clave, pues tambi\u00e9n es factor para diferenciarse de la competencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los logos generan apego, sin embargo, es importante estar abierto a las trasformaciones y apoyarse de un equipo para comunicar de forma estrat\u00e9gica los grandes cambios. Por suerte esto no debe ser siempre tan extremo, tambi\u00e9n hay cambios que pueden ser m\u00e1s peque\u00f1os y que son bien recibidos por el p\u00fablico.<\/p>\n","protected":false},"excerpt":{"rendered":"Cuando hacemos un recorrido por la historia de las marcas es posible reconocer las transformaciones que los logotipos&hellip;","protected":false},"author":7,"featured_media":850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-849","post","type-post","status-publish","format-standard","has-post-thumbnail","category-diseno","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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