{"id":853,"date":"2025-11-28T16:36:35","date_gmt":"2025-11-28T16:36:35","guid":{"rendered":"https:\/\/blog.telaio.com.mx\/?p=853"},"modified":"2025-12-04T13:50:25","modified_gmt":"2025-12-04T13:50:25","slug":"brief-publicitario","status":"publish","type":"post","link":"https:\/\/telaio.com.mx\/blog\/brief-publicitario\/","title":{"rendered":"Brief publicitario"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El Brief publicitario es un documento que recaba la mayor cantidad de informaci\u00f3n posible del cliente, como: qui\u00e9n es la empresa, cu\u00e1les son sus objetivos, p\u00fablico ideal, entorno, competencia directa y qu\u00e9 necesita para poder iniciar con una estrategia profesional de Marketing Digital.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El Brief publicitario brinda un panorama m\u00e1s amplio a las agencias para poder implementar una estrategia aterrizada y enfocada en resultados. Todas las acciones que se tracen van a ser con el fin de llegar hasta el objetivo que persigue la empresa.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-37 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"854\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_b57k14b57k14b57k.png\" alt=\"\" class=\"wp-image-854\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_b57k14b57k14b57k.png 1024w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_b57k14b57k14b57k-300x300.png 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_b57k14b57k14b57k-150x150.png 150w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_b57k14b57k14b57k-768x768.png 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_b57k14b57k14b57k-106x106.png 106w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_b57k14b57k14b57k-212x212.png 212w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_b57k14b57k14b57k-528x528.png 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_b57k14b57k14b57k-820x820.png 820w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es lo que debe considerar el brief publicitario?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un brief puede ser tan rico como sea necesario, sin embargo; existen algunos puntos que jam\u00e1s deben de faltar, aqu\u00ed el listado:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Informaci\u00f3n corporativa:<\/strong> \u00bfQui\u00e9n es la empresa? \u00bfA qu\u00e9 se dedica? \u00bfEn d\u00f3nde est\u00e1 parada? Es decir puede tratarse de una empresa que tiene mucho tiempo en el mercado, as\u00ed como de una marca que es entrante y necesita tropicalizaci\u00f3n o bien de una nueva empresa que no cuenta con logotipo, registro de marca, etc. Todo esto le dice mucho a la agencia sobre las acciones que debe tomar.<\/li>\n\n\n\n<li><strong>Campa\u00f1as realizadas anteriormente<\/strong>: Los logros y fallos pueden ser un gran referente de an\u00e1lisis: \u00bfPor qu\u00e9 fallo la campa\u00f1a? \u00bfC\u00f3mo se pueden evitar esos errores?<\/li>\n\n\n\n<li><strong>P\u00fablico ideal:<\/strong> \u00bfA qui\u00e9nes queremos llegar?, \u00bfcu\u00e1l es la comunicaci\u00f3n que debemos emplear? y \u00bfpor qu\u00e9 deseamos llegar a ese p\u00fablico meta?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Productos o servicios:<\/strong> \u00bfCu\u00e1l es nuestro producto o servicio estrella? \u00bfPor qu\u00e9 nos interesa que la estrategia recaiga sobre X servicio o venta de producto? \u00bfCu\u00e1les son las ventajas y desventajas?<\/li>\n\n\n\n<li><strong>Precio:<\/strong> es indispensable que si el objetivo se enfoca en ventas, la agencia pueda conocer el monto m\u00e1s bajo que se paga por un servicio o producto, el m\u00e1s alto y el costo operativo; puesto que as\u00ed se obtiene un panorama real de qu\u00e9 camino se debe seguir para que el plan sea rentable para la empresa, pues toda estrategia de Marketing deber\u00eda poder pagarse por s\u00ed misma.<\/li>\n\n\n\n<li><strong>Competencia:<\/strong> \u00bfQui\u00e9nes son los principales competidores?<\/li>\n\n\n\n<li><strong>Monto a invertir:<\/strong> \u00bfSe tiene destinado un monto a invertir?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estos puntos dan un amplio panorama a las agencias de Marketing para poder generar una ruta que responda a las necesidades, posibilidades y objetivos que desea lograr el cliente.<\/p>\n","protected":false},"excerpt":{"rendered":"El Brief publicitario es un documento que recaba la mayor cantidad de informaci\u00f3n posible del cliente, como: qui\u00e9n&hellip;","protected":false},"author":9,"featured_media":855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[13,3],"tags":[],"class_list":["post-853","post","type-post","status-publish","format-standard","has-post-thumbnail","category-diseno","category-marketing-digital","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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