{"id":883,"date":"2025-11-28T18:10:59","date_gmt":"2025-11-28T18:10:59","guid":{"rendered":"https:\/\/blog.telaio.com.mx\/?p=883"},"modified":"2025-11-28T18:11:27","modified_gmt":"2025-11-28T18:11:27","slug":"la-infalible-estrategia-para-vender","status":"publish","type":"post","link":"https:\/\/telaio.com.mx\/blog\/la-infalible-estrategia-para-vender\/","title":{"rendered":"La infalible estrategia para vender"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u201cLo m\u00e1s dif\u00edcil de una PyME es no tener conocimiento o experiencia de a qu\u00e9 te enfrentas, la mayor\u00eda de los emprendedores vivimos en un panorama de incertidumbre porque no podemos estar listos para todo, s\u00f3lo para una peque\u00f1a parte que apenas est\u00e1 respaldada por un conocimiento te\u00f3rico, lo dem\u00e1s lo vamos aprendiendo sobre la marcha\u201d. As\u00ed como esta, muchas otras experiencias se comparten en foros y redes de negocio como LinkedIn, cientos de emprendedores intercambian consejos de papeleo, administraci\u00f3n, procesos o consideraciones antes de comenzar un negocio, instituciones de fondos para PyMes y <strong>hasta estrategias de venta<\/strong>, entre las que destaca Facebook como uno de los canales m\u00e1s importantes.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-37 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"886\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_15h2n115h2n115h2.png\" alt=\"\" class=\"wp-image-886\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_15h2n115h2n115h2.png 1024w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_15h2n115h2n115h2-300x300.png 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_15h2n115h2n115h2-150x150.png 150w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_15h2n115h2n115h2-768x768.png 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_15h2n115h2n115h2-106x106.png 106w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_15h2n115h2n115h2-212x212.png 212w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_15h2n115h2n115h2-528x528.png 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_15h2n115h2n115h2-820x820.png 820w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Desmintiendo el mito de Facebook como la mejor estrategia para vender<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como emprendedor, quiz\u00e1 est\u00e9s considerando que tu negocio ya est\u00e1 listo para arrancar con una estrategia de Marketing Digital enfocada a la venta, pero antes de que gastes tu dinero (s\u00ed, escrib\u00ed \u201cGASTES\u201d, porque te aseguro que no ser\u00e1 una INVERSI\u00d3N, si se hace mal), analiza si de verdad Facebook es un buen canal de ventas para tu PyMe. Las redes sociales se han popularizado mucho como canal de venta por ser \u201csimples\u201d y \u201cbaratas\u201d, y encerramos estos dos t\u00e9rminos entre comillas porque estas dos creencias son parte de un mito que rodea Facebook y a otras redes sociales.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>No todas las redes sociales sirven para vender tu producto:<\/strong> Si bien es verdad que Facebook y otras redes venden, no siempre son un buen canal para algunos servicios o productos, es m\u00e1s, a veces puedes hablar del mismo producto o servicio, pero dirigido a diferente sector. Por ejemplo: no es lo mismo vender maquillaje que pigmentos met\u00e1licos\u2026 o en el otro caso, no es igual promocionar un servicio de nutrici\u00f3n de precio competente en el mercado que uno caro.<\/li>\n\n\n\n<li><strong>No es barato:<\/strong> Hablando de experiencias, en m\u00e1s de una ocasi\u00f3n escucho a los emprendedores decir que pautaron \u201cmediante el bot\u00f3n de Promocionar\u201d un post con una inversi\u00f3n no mayor a 300 pesos y como era de esperarse, no hubo retorno. Si bien es real que las redes dejan meter montos peque\u00f1os, no te aseguran resultados, es solo un gancho.<br><a href=\"https:\/\/telaio.com.mx\/recursos\/lp-lista-para-evaluar-el-desempeno-de-tus-vendedores\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>No es simple:<\/strong> Facebook como otras plataformas te permite crear diferente campa\u00f1as basadas en objetivos, algo que no permite desde el tan nombrado bot\u00f3n \u201cPromocionar\u201d, sino mediante una plataforma especial y hasta con ella debes considerar par\u00e1metros, publico objetivo bien definido, inversiones significativas (porque las campa\u00f1as para ganar clientes no son baratas), artes atractivos y que cumplan con el reglamento de la plataforma, entre otras cosas.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Es por eso que antes de poner tu dinero en una plataforma te pido que te detengas a reflexionar, las recomendaciones se hacen desde diferentes trincheras, considera de donde viene el consejo \u00bfde alguien que vende gafas de sol o de un colega de tu mismo sector? Recuerda que en Marketing hasta la diferencia geogr\u00e1fica influye, por ejemplo, \u00e9l podr\u00eda vender gafas en la playa, mientras t\u00fa lo haces en la ciudad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/telaio.com.mx\/recursos\/lp-lista-para-evaluar-el-desempeno-de-tus-vendedores\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1009\" height=\"305\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/cta_telaio_checklist_desempeno_vendedores.webp\" alt=\"\" class=\"wp-image-887\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/cta_telaio_checklist_desempeno_vendedores.webp 1009w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/cta_telaio_checklist_desempeno_vendedores-300x91.webp 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/cta_telaio_checklist_desempeno_vendedores-768x232.webp 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/cta_telaio_checklist_desempeno_vendedores-528x160.webp 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/cta_telaio_checklist_desempeno_vendedores-820x248.webp 820w\" sizes=\"auto, (max-width: 1009px) 100vw, 1009px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Te presento la Infalible estrategia para vender<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Contrata una agencia de Marketing Digital! No gastes tu dinero, invierte. La idea de lanzar esfuerzos publicitarios es tener un retorno de inversi\u00f3n y una forma simple de lograrlo es encomendar esta tarea a profesionales. El marketing es exigente, pero tu papel no es ser un tod\u00f3logo, sino empresario, enf\u00f3cate en administrar, delegar e impulsar tu PyME.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apoya a tu agencia con un conocimiento basto de tus consumidores. Identifica a quien le vendes, preg\u00fantate: \u00bfCu\u00e1l es el principal motivante para que compren mi producto?, \u00bfQu\u00e9 beneficios les doy?, \u00bfCu\u00e1l es el principal diferenciador de mi empresa? \u00bfQu\u00e9 me hace especial frente a mis competidores?, \u00bfMis consumidores necesitan tener ingresos altos para adquirir mi producto?, \u00bfD\u00f3nde viven?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El \u00e9xito de las campa\u00f1as depende de que lo sepas hacer, de que tus herramientas funcionen y de que los canales que se abran sean funcionales. Muchos emprendedores abren todos los canales y m\u00e1s all\u00e1 de que les genere algo bueno gastan tiempo, esfuerzo y dinero manteniendo plataformas que nunca les dar\u00e1n resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que no lo dudes, reg\u00e1late de 15 a 30 minutos en una valoraci\u00f3n con cualquiera de nuestros asesores, d\u00e9janos ser una extensi\u00f3n de tu departamento de Marketing y comienza a incrementar tus ventas.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cLo m\u00e1s dif\u00edcil de una PyME es no tener conocimiento o experiencia de a qu\u00e9 te enfrentas, la&hellip;","protected":false},"author":4,"featured_media":885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-883","post","type-post","status-publish","format-standard","has-post-thumbnail","category-negocios","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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