{"id":921,"date":"2025-04-03T21:36:22","date_gmt":"2025-04-03T21:36:22","guid":{"rendered":"https:\/\/blog.telaio.com.mx\/?p=921"},"modified":"2025-12-04T17:45:14","modified_gmt":"2025-12-04T17:45:14","slug":"tu-marca-esta-protegida-no-olvides-tu-registro-de-marca","status":"publish","type":"post","link":"https:\/\/telaio.com.mx\/blog\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\/","title":{"rendered":"\u00bfTu marca est\u00e1 protegida? No olvides tu registro de marca."},"content":{"rendered":"\n

Tener tu registro de marca<\/strong> brinda seguridad a tu negocio. Evita que alguien m\u00e1s te la gane. Realiza un estudio de viabilidad y descubre si tu marca a\u00fan puede registrarse.<\/p>\n\n\n\n

Imag\u00ednate que de pronto ves que tu logotipo ya lo est\u00e1 usando alguien m\u00e1s (quiz\u00e1 tu competencia) y que no puedas hacer nada para evitarlo porque esa persona se te adelant\u00f3 y registr\u00f3 la marca.<\/p>\n\n\n\n

No dejes que eso suceda, mejor realiza un estudio de viabilidad<\/strong> y descubre si puedes registrar tu marca<\/strong>.<\/p>\n\n\n\n

Pero\u2026 \u00bfQu\u00e9 es una marca?<\/strong><\/h2>\n\n\n\n

La marca es aquel conjunto de palabras o logotipos (o combinaci\u00f3n de ambos), que identifica a un producto o servicio. La marca puede registrarse como marca denominativa,<\/strong> que es una combinaci\u00f3n de letras o letras y n\u00fameros, como marca figurativa<\/strong>, que es un logo o como una combinaci\u00f3n entre marca figurativa y denominativa que se llama marca mixta.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00bfPara qu\u00e9 me sirve registrar una marca?<\/strong><\/h2>\n\n\n\n

Porque al hacerlo ganas el derecho de excluir a terceros en el uso o goce de aquella por un plazo de 10 a\u00f1os a partir de que la registras.<\/p>\n\n\n\n

Algunos de los beneficios que obtendr\u00e1s al tener tu marca registrada son:<\/strong><\/h2>\n\n\n\n
    \n
  1. El registro de la marca protege su uso en todo el territorio de un pa\u00eds.<\/li>\n<\/ol>\n\n\n\n

    2.- El registro de una marca informa a terceros que \u00e9sta es un derecho de propiedad particular.<\/p>\n\n\n\n

      \n
    1. El registro de una marca permite que se presuma que su propietario es el leg\u00edtimo titular de ella y que esa marca es v\u00e1lida.<\/li>\n\n\n\n
    2. El registro de la marca es una condici\u00f3n necesaria para ejercer ciertas acciones legales, tales como la acci\u00f3n de oposici\u00f3n al registro de una marca id\u00e9ntica o similar, como as\u00ed tambi\u00e9n la prohibici\u00f3n de su uso.<\/li>\n\n\n\n
    3. El registro de una marca puede servir para solicitar un registro en otros pa\u00edses con la prioridad de un registro anterior, conforme lo establecido en el Convenio de Paris.<\/li>\n\n\n\n
    4. El registro de una marca puede servir para recuperar nombres de dominio de Internet registrados por terceros que sean id\u00e9nticos o similares a la marca en cuesti\u00f3n.<\/li>\n\n\n\n
    5. El registro de una marca es requisito indispensable en ciertos pa\u00edses para gozar de beneficios impositivos y contables.<\/li>\n<\/ol>\n\n\n\n

      \u00bfC\u00f3mo le hago para registrar una marca?<\/strong><\/h2>\n\n\n\n

      El proceso para registrar una marca es simple,<\/strong> aunque un poco largo, pero el primer paso es hacer un estudio de viabilidad y ver si a\u00fan est\u00e1s a tiempo de registrarla.<\/p>\n\n\n\n

      En M\u00e9xico, este proceso se realiza ante el Instituto Mexicano de Propiedad Intelectual  (IMPI).<\/a><\/p>\n\n\n\n

      Te recomendamos elegir dos o tres opciones de nombre a registrar ya que puede darse la posibilidad que aquel que elegiste como primera opci\u00f3n ya haya sido registrado por alguien m\u00e1s.<\/p>\n\n\n\n

      Una vez que est\u00e9s seguro que tu marca no se encuentra previamente registrada convendr\u00eda realizar un peque\u00f1o estudio considerando la opini\u00f3n de la jurisprudencia y la de los especialistas.<\/p>\n\n\n\n

      Posteriormente, es momento de clasificar la marca seg\u00fan el C\u00f3digo Niza<\/a>, que es el conjunto de normas que clasifica a las marcas seg\u00fan el uso o \u00e1mbito de utilizaci\u00f3n. Aqu\u00ed ser\u00e1 importante realizar un an\u00e1lisis de los costos y los beneficios relacionados con la posible inscripci\u00f3n de una marca en m\u00e1s de una clase.<\/p>\n\n\n\n

      Realizados todos estos pasos aconsejados reci\u00e9n aqu\u00ed el emprendedor se encuentra en condiciones claras de decidir el registro de su marca e iniciar el procedimiento que, si todo sale bien y no hay ninguna impugnaci\u00f3n o conflicto, dura aproximadamente 16 meses.<\/p>\n\n\n\n

      Considera que siempre los costos y el tiempo invertido en este largo procedimiento no son nada comparado con el beneficio que obtienes al tener tu idea protegida legalmente.<\/p>\n\n\n\n

      Tambi\u00e9n te puede interesar leer:\u00a0Derechos de autor y propiedad intelectual en redes sociales.\u00a0<\/p>\n\n\n\n

      Si todav\u00eda no tienes definida tu marca o est\u00e1s buscando darle un refresh, te invitamos a descargar el\u00a0Brief para Construcci\u00f3n de Marca.\u00a0<\/p>\n\n\n\n

      \"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"Tener tu registro de marca brinda seguridad a tu negocio. Evita que alguien m\u00e1s te la gane. Realiza un estudio…","protected":false},"author":3,"featured_media":923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-921","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-digital","cs-entry","cs-video-wrap"],"yoast_head":"\n\u00bfTu marca est\u00e1 protegida? No olvides tu registro de marca. - Blog Telaio Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/telaio.com.mx\/blog\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfTu marca est\u00e1 protegida? No olvides tu registro de marca. - Blog Telaio Agency\" \/>\n<meta property=\"og:description\" content=\"Tener tu registro de marca brinda seguridad a tu negocio. Evita que alguien m\u00e1s te la gane. Realiza un estudio…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/telaio.com.mx\/blog\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Telaio Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/telaiomx\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-03T21:36:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T17:45:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_j76t3ej76t3ej76t.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Hern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@telaiomx\" \/>\n<meta name=\"twitter:site\" content=\"@telaiomx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Hern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\\\/\"},\"author\":{\"name\":\"Roc\u00edo Hern\u00e1ndez\",\"@id\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/#\\\/schema\\\/person\\\/1772c0158f4451fee0680e9d6a5d6a52\"},\"headline\":\"\u00bfTu marca est\u00e1 protegida? No olvides tu registro de marca.\",\"datePublished\":\"2025-04-03T21:36:22+00:00\",\"dateModified\":\"2025-12-04T17:45:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\\\/\"},\"wordCount\":700,\"publisher\":{\"@id\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Gemini_Generated_Image_j76t3ej76t3ej76t.png\",\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\\\/\",\"url\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\\\/\",\"name\":\"\u00bfTu marca est\u00e1 protegida? No olvides tu registro de marca. - Blog Telaio Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Gemini_Generated_Image_j76t3ej76t3ej76t.png\",\"datePublished\":\"2025-04-03T21:36:22+00:00\",\"dateModified\":\"2025-12-04T17:45:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\\\/#primaryimage\",\"url\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Gemini_Generated_Image_j76t3ej76t3ej76t.png\",\"contentUrl\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Gemini_Generated_Image_j76t3ej76t3ej76t.png\",\"width\":1024,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfTu marca est\u00e1 protegida? No olvides tu registro de marca.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/\",\"name\":\"Blog Telaio Agency\",\"description\":\"Todo lo que necesitas saber sobre Marketing Digital lo encontrar\u00e1s en nuestro blog.\",\"publisher\":{\"@id\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/#organization\",\"name\":\"Blog Telaio Agency\",\"url\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/B_Logo_telaio_vertical_2025-scaled.png\",\"contentUrl\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/B_Logo_telaio_vertical_2025-scaled.png\",\"width\":2560,\"height\":421,\"caption\":\"Blog Telaio Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/telaiomx\",\"https:\\\/\\\/x.com\\\/telaiomx\",\"https:\\\/\\\/www.instagram.com\\\/telaiomx\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/telaio-networks\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/#\\\/schema\\\/person\\\/1772c0158f4451fee0680e9d6a5d6a52\",\"name\":\"Roc\u00edo Hern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c059d3ae08fb31d3b7ddb337ce8fd43572160002b0846777da655733d84c7546?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c059d3ae08fb31d3b7ddb337ce8fd43572160002b0846777da655733d84c7546?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c059d3ae08fb31d3b7ddb337ce8fd43572160002b0846777da655733d84c7546?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Hern\u00e1ndez\"},\"url\":\"https:\\\/\\\/telaio.com.mx\\\/blog\\\/author\\\/rocioh\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfTu marca est\u00e1 protegida? No olvides tu registro de marca. - Blog Telaio Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/telaio.com.mx\/blog\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\/","og_locale":"es_MX","og_type":"article","og_title":"\u00bfTu marca est\u00e1 protegida? No olvides tu registro de marca. - Blog Telaio Agency","og_description":"Tener tu registro de marca brinda seguridad a tu negocio. Evita que alguien m\u00e1s te la gane. Realiza un estudio…","og_url":"https:\/\/telaio.com.mx\/blog\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\/","og_site_name":"Blog Telaio Agency","article_publisher":"https:\/\/www.facebook.com\/telaiomx","article_published_time":"2025-04-03T21:36:22+00:00","article_modified_time":"2025-12-04T17:45:14+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_j76t3ej76t3ej76t.png","type":"image\/png"}],"author":"Roc\u00edo Hern\u00e1ndez","twitter_card":"summary_large_image","twitter_creator":"@telaiomx","twitter_site":"@telaiomx","twitter_misc":{"Escrito por":"Roc\u00edo Hern\u00e1ndez","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/telaio.com.mx\/blog\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\/#article","isPartOf":{"@id":"https:\/\/telaio.com.mx\/blog\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\/"},"author":{"name":"Roc\u00edo Hern\u00e1ndez","@id":"https:\/\/telaio.com.mx\/blog\/#\/schema\/person\/1772c0158f4451fee0680e9d6a5d6a52"},"headline":"\u00bfTu marca est\u00e1 protegida? No olvides tu registro de marca.","datePublished":"2025-04-03T21:36:22+00:00","dateModified":"2025-12-04T17:45:14+00:00","mainEntityOfPage":{"@id":"https:\/\/telaio.com.mx\/blog\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\/"},"wordCount":700,"publisher":{"@id":"https:\/\/telaio.com.mx\/blog\/#organization"},"image":{"@id":"https:\/\/telaio.com.mx\/blog\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\/#primaryimage"},"thumbnailUrl":"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_j76t3ej76t3ej76t.png","articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/telaio.com.mx\/blog\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\/","url":"https:\/\/telaio.com.mx\/blog\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\/","name":"\u00bfTu marca est\u00e1 protegida? No olvides tu registro de marca. - Blog Telaio Agency","isPartOf":{"@id":"https:\/\/telaio.com.mx\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/telaio.com.mx\/blog\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\/#primaryimage"},"image":{"@id":"https:\/\/telaio.com.mx\/blog\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\/#primaryimage"},"thumbnailUrl":"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_j76t3ej76t3ej76t.png","datePublished":"2025-04-03T21:36:22+00:00","dateModified":"2025-12-04T17:45:14+00:00","breadcrumb":{"@id":"https:\/\/telaio.com.mx\/blog\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/telaio.com.mx\/blog\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/telaio.com.mx\/blog\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\/#primaryimage","url":"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_j76t3ej76t3ej76t.png","contentUrl":"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_j76t3ej76t3ej76t.png","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/telaio.com.mx\/blog\/tu-marca-esta-protegida-no-olvides-tu-registro-de-marca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/telaio.com.mx\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfTu marca est\u00e1 protegida? No olvides tu registro de marca."}]},{"@type":"WebSite","@id":"https:\/\/telaio.com.mx\/blog\/#website","url":"https:\/\/telaio.com.mx\/blog\/","name":"Blog Telaio Agency","description":"Todo lo que necesitas saber sobre Marketing Digital lo encontrar\u00e1s en nuestro blog.","publisher":{"@id":"https:\/\/telaio.com.mx\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/telaio.com.mx\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/telaio.com.mx\/blog\/#organization","name":"Blog Telaio Agency","url":"https:\/\/telaio.com.mx\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/telaio.com.mx\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/B_Logo_telaio_vertical_2025-scaled.png","contentUrl":"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/11\/B_Logo_telaio_vertical_2025-scaled.png","width":2560,"height":421,"caption":"Blog Telaio Agency"},"image":{"@id":"https:\/\/telaio.com.mx\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/telaiomx","https:\/\/x.com\/telaiomx","https:\/\/www.instagram.com\/telaiomx\/","https:\/\/www.linkedin.com\/company\/telaio-networks"]},{"@type":"Person","@id":"https:\/\/telaio.com.mx\/blog\/#\/schema\/person\/1772c0158f4451fee0680e9d6a5d6a52","name":"Roc\u00edo Hern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c059d3ae08fb31d3b7ddb337ce8fd43572160002b0846777da655733d84c7546?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c059d3ae08fb31d3b7ddb337ce8fd43572160002b0846777da655733d84c7546?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c059d3ae08fb31d3b7ddb337ce8fd43572160002b0846777da655733d84c7546?s=96&d=mm&r=g","caption":"Roc\u00edo Hern\u00e1ndez"},"url":"https:\/\/telaio.com.mx\/blog\/author\/rocioh\/"}]}},"_links":{"self":[{"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/posts\/921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/comments?post=921"}],"version-history":[{"count":1,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/posts\/921\/revisions"}],"predecessor-version":[{"id":924,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/posts\/921\/revisions\/924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/media\/923"}],"wp:attachment":[{"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/media?parent=921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/categories?post=921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telaio.com.mx\/blog\/wp-json\/wp\/v2\/tags?post=921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}