{"id":930,"date":"2024-03-03T21:56:49","date_gmt":"2024-03-03T21:56:49","guid":{"rendered":"https:\/\/blog.telaio.com.mx\/?p=930"},"modified":"2025-12-04T17:43:53","modified_gmt":"2025-12-04T17:43:53","slug":"guia-para-entender-y-usar-los-kpis","status":"publish","type":"post","link":"https:\/\/telaio.com.mx\/blog\/guia-para-entender-y-usar-los-kpis\/","title":{"rendered":"Gu\u00eda para entender y usar los KPI\u2019s"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Los KPI\u2019s nos indican lo bien que estamos realizando las cosas, b\u00e1sicamente, son m\u00e9tricas de desempe\u00f1o de nuestra estrategia y de nuestro negocio. Estos indicadores deben de provenir de los aspectos que nos interesa medir, es decir, los elementos claves para una buena gesti\u00f3n de esfuerzos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_u5dncdu5dncdu5dn.png\" alt=\"\" class=\"wp-image-932\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_u5dncdu5dncdu5dn.png 1024w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_u5dncdu5dncdu5dn-300x300.png 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_u5dncdu5dncdu5dn-150x150.png 150w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_u5dncdu5dncdu5dn-768x768.png 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_u5dncdu5dncdu5dn-106x106.png 106w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_u5dncdu5dncdu5dn-212x212.png 212w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_u5dncdu5dncdu5dn-528x528.png 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_u5dncdu5dncdu5dn-820x820.png 820w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Lo primordial es preguntarse qu\u00e9 es lo que se quiere medir y por qu\u00e9 nos conviene medirlo. Entre los principales datos de an\u00e1lisis podemos encontrar:\u00a0<strong>Redes sociales, sitio web, t\u00fanel de conversi\u00f3n, e-mail y, por supuesto<\/strong>,\u00a0<strong>la competencia.<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">La Gu\u00eda para entender y usar los KPI&#8217;s es una buena forma de medir tus mejoras.&nbsp;<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed te dejamos una manera r\u00e1pida para entender y usar los KPI\u2019s que son importantes en cada an\u00e1lisis y algunas definiciones para que ubiques exactamente qu\u00e9 niveles son fundamentales que tengas presentes y lo que cada uno de ellos te se\u00f1ala.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Redes Sociales<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fans:<\/strong>\u00a0en Facebook la secci\u00f3n \u201cMe gusta\u201d de la p\u00e1gina nos da datos del crecimiento de nuestros fans.<\/li>\n\n\n\n<li><strong>Engagement<\/strong>\u00a0<strong>org\u00e1nico y pautado<\/strong>: son las interacciones de p\u00fablico con nuestro contenido.<\/li>\n\n\n\n<li><strong>Followers:<\/strong>\u00a0n\u00famero total de seguidores que tiene la cuenta, aunque generalmente se ve mucho en Twitter, lo puedes encontrar en casi toda red social.<\/li>\n\n\n\n<li><strong>Visitas:<\/strong>\u00a0recuerda que tus visitas son diferentes a tus sesiones, las visitas hacen referencia a las personas que revisan tu p\u00e1gina y las sesiones son aquellas en las que un mismo visitante entra repetidas veces.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sitio Web<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sesiones:<\/strong>\u00a0Al igual que en redes sociales, las sesiones del sitio web hacen alusi\u00f3n a la cantidad de veces que entra un mismo visitante a tu p\u00e1gina. \u00a0<\/li>\n\n\n\n<li><strong>Ranking Alexa:<\/strong>\u00a0indica en qu\u00e9 posici\u00f3n de popularidad te encuentras.<\/li>\n\n\n\n<li><strong>T\u00fanel de conversi\u00f3n: \u00a0<\/strong>El t\u00fanel de conversi\u00f3n es b\u00e1sicamente por lo que trabajamos, es el que nos muestra las ventas que hemos logrado despu\u00e9s de poner en pr\u00e1ctica todos nuestros esfuerzos.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visitas:<\/strong>\u00a0son tambi\u00e9n tus oportunidades, es la cantidad de personas que llegan a tu sitio y navegan para conocerte.<\/li>\n\n\n\n<li><strong>Clientes:<\/strong>\u00a0el n\u00famero de personas que adquirieron tus servicios o producto.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Email<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tasa de apertura:<\/strong>\u00a0es el indicador de si abrieron o no tu correo, pero piensa que el hecho de que lo abran no te garantiza que lo lean, por tal, mide tambi\u00e9n los clics que reflejan si esos mensajes est\u00e1n generando tr\u00e1fico.<\/li>\n\n\n\n<li><strong>Clics:<\/strong>\u00a0como lo dice la palabra, es la actividad que se genera en tus ligas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Recuerda que todos tus datos deben ser los netos al t\u00e9rmino de cada mes. Finalmente, date a la tarea de monitorear a la competencia, puesto que es igual de importante. Aun si no puedes tener acceso a todos los datos de tus contendientes, puedes visualizar sus redes sociales, ver sus fans, el Ranking Alexa y muchos otros aspectos que puede ser ben\u00e9fico supervisar.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suerte y aprovecha al m\u00e1ximo esta Gu\u00eda para\u00a0entender y usar los KPI\u2019s\u00a0y no dudes en poner en pr\u00e1ctica todo lo que ahora sabes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te invitamos a descargar<strong>&nbsp;GRATIS<\/strong>&nbsp;tu propia plantilla para medir KPI\u00b4s de forma sencilla y r\u00e1pida, desc\u00e1rgala ahora con el bot\u00f3n de abajo &nbsp;y no pierdas la oportunidad de monitorear el crecimiento de tu empresa.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/telaio.com.mx\/recursos\/lp-consultoria-de-marketing-digital\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1009\" height=\"273\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60.png\" alt=\"\" class=\"wp-image-909\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60.png 1009w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60-300x81.png 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60-768x208.png 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60-528x143.png 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60-820x222.png 820w\" sizes=\"auto, (max-width: 1009px) 100vw, 1009px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"Los KPI\u2019s nos indican lo bien que estamos realizando las cosas, b\u00e1sicamente, son m\u00e9tricas de desempe\u00f1o de nuestra&hellip;","protected":false},"author":4,"featured_media":933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-930","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-digital","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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