{"id":979,"date":"2025-12-04T18:52:51","date_gmt":"2025-12-04T18:52:51","guid":{"rendered":"https:\/\/blog.telaio.com.mx\/?p=979"},"modified":"2025-12-04T19:01:20","modified_gmt":"2025-12-04T19:01:20","slug":"como-encontrar-influencers-a-traves-de-datos","status":"publish","type":"post","link":"https:\/\/telaio.com.mx\/blog\/como-encontrar-influencers-a-traves-de-datos\/","title":{"rendered":"\u00bfC\u00f3mo encontrar influencers a trav\u00e9s de datos?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Complementar tu estrategia integral con Marketing de influencer puede traer m\u00faltiples beneficios a tu marca, entre los principales: Mejorar tu posicionamiento, incrementar tu alcance, brindar confianza, probar estrategias cruzadas, mejorar tu venta, entre muchas otras. La elecci\u00f3n del influencer para que todo esto resulte debe ser inteligente y seguro la primera pregunta que pasa por tu cabeza justo ahora es \u201c\u00bf<strong>C\u00f3mo encontrar influencers a trav\u00e9s de datos<\/strong>?\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"550\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/telaio_Como_encontrar_influencers_a_traves_de_datos.jpg\" alt=\"\" class=\"wp-image-980\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/telaio_Como_encontrar_influencers_a_traves_de_datos.jpg 950w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/telaio_Como_encontrar_influencers_a_traves_de_datos-300x174.jpg 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/telaio_Como_encontrar_influencers_a_traves_de_datos-768x445.jpg 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/telaio_Como_encontrar_influencers_a_traves_de_datos-528x306.jpg 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/telaio_Como_encontrar_influencers_a_traves_de_datos-820x475.jpg 820w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Lo primero que debe quedar totalmente claro es que si llevas a cabo esta elecci\u00f3n bas\u00e1ndote s\u00f3lo en el n\u00famero de seguidores, sin otras consideraciones, es posible que la estrategia no de resultados. Para saber&nbsp;<strong>c\u00f3mo elegir influencers a trav\u00e9s de dato<\/strong>s y minimizar el riesgo de error, puedes considerar lo siguiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tipo de influencer<\/strong>: Esto es algo que se les escapa a muchas marcas y agencias, no elijas influencers por fama, es importante, pero m\u00e1s relevante es que sean de tu nicho, es decir, si cuentas con una empresa que vende apartaos para ortodoncia, lo m\u00e1s razonable ser\u00eda ubicar influencers del sector dental, por ejemplo, un odont\u00f3logo.<\/li>\n\n\n\n<li><strong>Volumen de seguidores:<\/strong> Con base en el primer punto, califica el volumen de seguidores, recuerda que no es lo mismo un artista como \u201cBelinda\u201d que seguro est\u00e1 saturada en seguidores que un m\u00e9dico, as\u00ed que califica peras con peras y manzanas con manzanas, no pidas que el m\u00e9dico tenga millones de seguidores, pero busca n\u00fameros importantes.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/telaio.com.mx\/recursos\/23-mitos-sobre-el-marketing-de-facebook\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>Engagement con su p\u00fablico: <\/strong>M\u00e1s all\u00e1 del n\u00famero de usuarios est\u00e1 la participaci\u00f3n del p\u00fablico \u00bfDe qu\u00e9 te sirve un influencer con una audiencia muy amplia pero que no reacciona ni participa en la conversaci\u00f3n? Busca que su gente se interese, opine, comparta y hable, porque seguro lo har\u00e1n con tu producto o servicio.<\/li>\n\n\n\n<li><strong>Qu\u00e9 tipo de contenido comparten: <\/strong>Las agencias que llevan buenas estrategias, respetan el contenido y modo en el que el influencer lleva su red, despu\u00e9s de todo, si tiene n\u00fameros importantes algo est\u00e1 haciendo bien, as\u00ed que lo que hace la agencia es darle direcci\u00f3n para que tu marca siempre sea coherente, pero si el influencer tiene un contenido que no va con el estilo de tu empresa, puede restar en lugar de sumar.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora ya sabes un poco m\u00e1s sobre c\u00f3mo elegir influencers a trav\u00e9s de datos, te recomendamos que si est\u00e1s buscando a un profesional con experiencia que te lleve una estrategia de Marketing de Influencers, solicites una asesor\u00eda con cualquier agente de nuestro equipo, reg\u00e1late de 15 a 30 minutos y haz crecer tu empresas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/telaio.com.mx\/contacto\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1009\" height=\"273\" src=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60.png\" alt=\"\" class=\"wp-image-909\" srcset=\"https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60.png 1009w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60-300x81.png 300w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60-768x208.png 768w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60-528x143.png 528w, https:\/\/telaio.com.mx\/blog\/wp-content\/uploads\/2025\/12\/d7ac35f0-b040-4518-b83a-560782dc3d60-820x222.png 820w\" sizes=\"auto, (max-width: 1009px) 100vw, 1009px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"Complementar tu estrategia integral con Marketing de influencer puede traer m\u00faltiples beneficios a tu marca, entre los principales:&hellip;","protected":false},"author":4,"featured_media":981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-979","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-digital","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo encontrar influencers a trav\u00e9s de datos? 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